Okay, it’s time for a The Dark Knight update already. It’s been awhile on this blog.
Here’s the third TDK tv spot in high-quality. I actually saw the “premiere” of it Thursday night with the season finale of Smallville. Loove the Joker at the end, ha ha ha. (Because the jerks disabled the embed function on the video, you have to click it and go to the actual Youtube page to watch it, sorry.)
There’s a very nice article on IGN.com about the “history” of The Dark Knight film—from production to Heath Ledger’s demise to marketing. It’s worth a read.
Advertising Age also has a good article on the whole Ledger-marketing controversy called “Hyping Joker—Without Exploiting Heath’s Death.” It includes a nice recap of some viral marketing events (the cakes with Nokia phones, the bowling bags) and explores the psychology behind how they approached the sudden death of Ledger in regards to the movie. It’s pretty interesting, actually. Plus, you can hunt for the amusing typo “secondonly.” The article also addresses what is actually a misunderstanding about the “sell-out” of Joker action figures (I wasn’t aware, stupid New York Post, now I have to go edit something on GEN) and mentions something about a dramatic change in Reese’s peanut butter cups in the coming weeks (which consequently explains this) … mmm.
This new TDK poster—a Batman-On-Film exclusive—kicks some (why so) serious ass. Click it for a larger version.
There’s also a TDK-themed rollercoaster at Six Flags. Check out the video below, which includes a portion of the press release, video of the ride itself, and some reactions to the coaster (can you say, “bad actors?”). The ride actually looks pretty cool, kind of like the Exterminator at Kennywood, an awesome amusement park not too far from where I live. The Exterminator is a really fun indoor rollercoaster completely in the dark, much like this new Six Flags one. Like it, they’re both Wild Mouse types. So since the new TDK coaster looks practically identical to the Exterminator, only with cool bonus stuff … I’d say it probably rocks.
Vodpod videos no longer available.
The Six Flags page linked to above includes an interesting summary of the Dark Knight film itself:
THE DARK KNIGHT reunites director Christopher Nolan and star Christian Bale, who reprises the role of Batman/Bruce Wayne in his continuing war on crime. With the help of Lieutenant Jim Gordon (Gary Oldman) and District Attorney Harvey Dent (Aaron Eckhart), Batman sets out to destroy organized crime in Gotham for good. The triumvirate proves to be effective, but they soon find themselves prey to a rising criminal mastermind known as The Joker (Heath Ledger), who thrusts Gotham into anarchy and forces The Dark Knight ever closer to crossing the fine line between hero and vigilante. The Dark Knight releases in theaters July 18, 2008.
Sounds very “The Eye of the Beholder”-ish (Batman Annual #14), wouldn’t you agree? Except without the, you know … Joker part. I believe that comic was indeed a crucial plot source for the movie, along with Frank Miller’s The Dark Knight Returns and The Long Halloween (plus, The Killing Joke was used as inspiration for Ledger’s Joker).
Filed under: Comics, Movies, Video | 1 Comment
Tags: heath ledger, marketing, promotional posters, six flags, the dark knight